Your essential guide to A/B testing for e-commerce!
When we discovered in our recent survey of 200+ marketers that only 16% are using A/B testing to optimize the customer journey we were surprised!
Yes, it has it's challenges, but A/B testing is an essential part of understanding your customer journey and improving it. So in this guide we're taking you through the why, where, when and how of A/B testing for e-commerce.
Inside you'll find:
- The key challenges, and how to overcome them
- Ideas on what to test with real-life examples
-Tips on the pitfalls to look out for and avoid