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Direct Message Email Design From Twitter

Strengths

Twitter’s transactional emails are right on brand. They feel like a part of the product as though you really never left the app – for the most part. All the important content is clear is available and to the point. The Message action button takes me directly into a message at twitter.com with the field focused.

Weaknesses

There may be more information here or more visual noise than is really necessary. There are at least three shades of gray and at a glance around 5 or 6 different uses of helvetica sizes and weights and colors. More than is absolutely necessary.

Mobile Email View

Direct-message-email-design-from-twitter_Mobile

Other Twitter Emails

Other Emails from App

Other Emails from Transactional