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Your tracked flight to London is now $1,667 (was $1,994)

The new flight alert from Google is a beauty. I am already engaged because I signed up for the alert, but there is no doubt that this is the best looking price alert email that I’ve received lately. It is easily scannable, uses the different airline logos, keeps the information to the basics (no superfluous copy or trying to upsell me on other things), and gets me back into the experience rather quickly. The only thing to note here is that Google does have my name, but they just keep it at “Hello” without personalization.

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