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Article Recommendation Email Design from Medium

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Time Management was recommended by Julius Koroll

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Medium does a great job at keeping this email simple, short, and to the point. The minimalism and excellent use of negative space are key in this uncluttered design, making it easy to find the content you care about.

You’re more likely to read a story if it’s been personally recommended. The profile photo combined with the name quickly reminds you that the recommendation is by someone you know.

The footer is concise and doesn’t distract. The less important text has lower contrast, helping the important links to stand out.


Bolding the “recommended” text behind the recommender’s name may be unnecessary and causes some of the emphasis on the name to be lost.

The title of the story contains a line break, which is unusual as titles are typically not wrapped. Consider starting the title on a new line.

Commentary by Dennis Ideler   •   View more commentary by Dennis   •   Follow Dennis on Twitter

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