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Alert Email Design from Twitter


This is one of the better emails I’ve seen from Twitter recently. Compelling imagery, clear title, simple copy, and a focused call to action. For an alert to take action, this emails serves the customer extremely well. It does all it promises and nothing more.


Depending on who got this email it may have arrived in some inboxes with inexperienced Twitter customers. If my dad got this, he would have no idea how to follow Team USA. I’m hoping that the action on this button follows through for those customers and explains it well. Alternatively, they could have been just a little more explanatory here, but again its hard to know if that is on someone else’s email that I didn’t get.

Other Twitter Emails

Other Emails from Alert

Other Emails from App