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Alert Email Design from Lift

Email Subject

Yesterday you checked into 1 goal. What can you do today?

Mobile Email View

Alert-Email-Design-from-Lift_Mobile

Strengths

Simple design. Focused on one thing, your progress. The email can easily be read within 30 seconds.

Solid email subject. Contains a personal summary and a motivational message to continue making progress towards your goal.

Weaknesses

I’m left with the impression that it was designed mobile-first, as the mobile version looks better than the desktop version. The desktop version appears incomplete because of the poor use of white space.

The header and footer are slightly difficult to read (especially on mobile), because of the low-contrast font colour; grey on grey harms readability.

There’s some minor inconsistencies between the desktop and mobile versions, such as the font colour for the greeting.

Commentary by Dennis Ideler   •   View more commentary by Dennis   •   Follow Dennis on Twitter

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