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Onboarding Security Email Design from Lovely


As with other Lovely emails this is strong typographically and has good hierarchy. Its easy to browse and to read. The point of the email is clear.


Imagery suggesting security or helping me understand the importance of this email would be helpful. In addition an opportunity to read more might be a good next step. The action item seems to be to “go to Lovely”, but that doesn’t seem like the best choice. Its hard to have emails like this and not freak people out or hurt your brand, but its also important to clearly communicate the importance of an issue like this.

They could use a little more padding on top and bottom in my pick opinion as well.

Other Lovely Emails

Other Emails from Notice

Other Emails from Real Estate