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Product Update Email Design from Gibbon


These emails from Gibbon are the cat’s meow. The imagery of the books is all stacked up gives you a great feeling of learning and lots of new content. The introduction title and copy are all very clear and simple. This email gets out of the way and lets you dig into the content you signed up to see from Gibbon. The actions on the email are straightforward. I know exactly what I should do if I want to dig deeper.

They even add a sharing option in the bottom of the email that indicates what you’ll be sharing which, I’d guess, would increase the conversion to sharing much higher. It’s less risk.


The imagery isn’t retina level, but then again, neither are all of the images on ReallyGoodEmails! Ha. There’s always something to improve.

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Other Emails from Newsletter

Other Emails from Product Update / New Feature