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How The Daily makes the most of the MailChimp mobile app

In my opinion, the What’s in Store series from MailChimp is one of the best marketing emails currently in production. On top of MailChimp’s excellent design (look at all that real text!), it’s the perfect fit for their brand. It’s focused on small businesses, tells interesting stories, creates a strong sense of community around the product, and shows explicit examples of how people put MailChimp to work for their businesses. Plus, you just can’t go wrong with the illustrative design elements, which lend a gorgeous, hand-made feel to each email.

Originally published on thebetter.email

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