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👻 Ghoul, treat yourself with these recipes

I’m mean the subject line, right? The subject line is not only seasonally relevant, but it has personality, uses a good emoji and of course they greatest play on words. Our subject lines have been safe and not anything to write home about. We are steadily losing our subscriber base and so we’ve tried to liven things up a bit. Early results indicate that this subject line is fairing well with a small sample of millennial subscribers vs our master base which is mostly boomers.

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