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We’re bringing TEDC16 to Boston, London, and…

There isn’t anything better than a TEDC announcement email. Within an hour and a half, this email reached its goal of 500 tweets about the conference. The secret sauce for them (as proven from last year’s announcement email) was including a live twitter feed within the email, which got people clicking through the email to tweet and then coming back to see their face, tweet, and updated countdown after refreshed. From a design perspective, it is beautiful. The white, bold text is perfect on the dark background and really highlights a great hierarchy. Also loved the gradient over the images of individuals so that their tweet could be easily read.

Litmus-TEDC16-Announcement-Twitter-Email

Mike Nelson

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