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Planet or Plastic?

Simple captivating subject line (which also happens to be name of the campaign) with short supporting hidden preheader “Which one will you choose?”

Beautiful full-width background image of “plastic bag iceberg” with very simple call to actions, just enough copy, and simply CTAs. The iceberg image and arrow keep the reader scrolling through down to the main CTA.

Related content and push for magazine is a nice play too.

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