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Subscription Email Design from Tumblr


Tumblr started sending these subscription emails sometime in 2013 as far as I can tell and it really elevated the sense of Tumblr as top-of-mind, which is difficult for any product to maintain. In that way, perhaps these could also be retention emails so I’ve categorized this both ways. The emails themselves do a great job of promoting the great photos or quotes that are the best of the people I follow on Tumblr. I hire these emails to keep me aware of what’s happening in the Tumblr-sphere.


I wonder if an email with thumbnails two wide could be more effective in giving me a taste of Tumblr and be able to show me more information? Pinterest pulls this off reasonably well.

Other Tumblr Emails

Other Emails from Email Digest

Other Emails from Retention / Reactivation