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Saving lives through innovation

During a disaster, Canadian Red Cross social channels can be a critical digital lifeline, with reliable, accurate and helpful real-time updates.

This email informs the reader about the many ways in which data and tech can make it easier to help those in need and it also highlights specific examples where these tools were used to lessen the impact of major disasters.

The goal is to encourage people to like/follow/engage with different Canadian Red Cross social channels, particularly as a way to be prepared in case of disaster or emergency.

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